Launching a Clean Beauty Brand in a World Impacted by COVID-19

Launching a Clean Beauty Brand in a World Impacted by COVID-19

When Dallas born stylist, Holly Dear set out to launch her innovative clean haircare brand House of Dear – Holly’s one goal was to provide an inclusive brand for the masses using premium ingredients for ALL types and textures. This recipe would unlock one’s inner spirituality whilst giving the consumer the best hair of their life!

In a world impacted by COVID-19, Holly has done the unthinkable by successful launching a clean beauty haircare brand in a time where the way people look at haircare couldn’t be more different!

“Our industry is behind in skincare. We’re putting product on clients – but we’re also putting that product all over us and on our hands every day, ingredients are something we shouldn’t ignore. I want to educate on clean beauty, and the industry needs to focus on it too because clients care about it” said Holly Dear to ModernSalon.com.

With her ultimate vision to break down the barriers in beauty – Holly has also provided expert insight about the efficacy of clean ingredients in a world where now the number one priority is to keep customers and consumers safe and sane in a world where everything has changed.